Email Deliverability Playbook

Lay the Foundation for Successful Outreach with the Email Deliverability Playbook

Hi! I’m Vova Nikulin, a tech enthusiast with over a decade of experience in Tech and Business. I love diving deep into process automation and wearing multiple hats. About five years ago, I built a sales department in one of my businesses, starting from scratch with a mailbox. It took weeks to master Domain Authentication and mailbox reputation.

Since then, setting up email infrastructure has become a routine task for me, something I can now do in just a few hours as part of setting up a whole infrastructure for a sales department. In this playbook, I share the know-how that took me two weeks to learn and five years to refine, structured into a simple, step-by-step guide.

Who Will Benefit from it:

• Small Business Owners and Entrepreneurs like me

• Email Marketers, Sales Teams, and Lead Generators
• E-commerce Businesses
• Nonprofit Organizations

What You’ll Learn:

• Outreach Mailbox Setup: Establish a professional and scalable email infrastructure.
• DNS and Security: Ensure your emails are authenticated and secure with SPF, DKIM, and DMARC.
• Email Warmup: Build your email reputation gradually to avoid the spam folder.

The Playbook Answers the Following Questions:

✔️ "What is the best way to set up a new mailbox for email outreach?"

✔️ "How do I configure DNS records for my new domain?"

✔️ "What are SPF, DKIM, and DMARC, and why do I need them?"

✔️ "What is email warmup, and why is it necessary?"

✔️ "Which tools should I use?"

✔️ "How can I continuously monitor and maintain my email reputation?"